Listen and gather
Kickoff with your exec sponsor. Read-only access to CRM and revenue data. Interviews across leadership, managers, reps, and the teams that touch revenue.
- Kickoff + goals
- Data pull
- 6 to 10 interviews
The Krafted Revenue Diagnostic
Find the real constraint before you fund the wrong fix.
Three weeks inside your revenue engine. We look at all six systems, find what's actually holding growth back, and hand you a prioritized plan to fix it.
3 weeksStart to readout
Fixed feeScoped on the first call
6 systemsOne connected view
1 planPrioritized, 90 days
Constraint report
Sample
Revenue engine scorecard
Primary constraint
No shared definition of a qualified deal
Fix first
Stage exit criteria vary by rep, so the forecast and capacity plan are built on different math.
- Days 1 to 30Define stages and exit criteria with the team
- Days 31 to 60Rebuild forecast cadence on the new stages
- Days 61 to 90Re-plan capacity before the next hire
Is this you?
You know something's wrong. You're not sure what.
The diagnostic is built for leaders who can see the symptom but don't trust that they're looking at the cause.
Pipeline looks healthy until you inspect it.Coverage says you'll make it. History says you won't.
You missed the number and can't say exactly why.Everyone has a theory. Nobody has evidence.
You added reps and revenue didn't follow.Headcount went up. Productivity went down.
The forecast is a negotiation.Calls get made on gut feel and the board can tell.
A new market or product isn't landing.What worked before isn't working here.
You're about to spend real money on a fix.A new leader, a new tool, a new methodology. Before you do, be sure it's the right one.
How it works
Three weeks. No guessing.
Evidence first, opinions second. Every finding traces back to your data or your people.
Find the constraint
We test every theory against the evidence. Funnel, conversion, velocity, capacity, cadence, and tooling, scored across all six systems.
- Funnel + cohort analysis
- Six-system scoring
- Root-cause testing
Plan and readout
A live readout with your leadership team. What's broken, what matters most, and exactly what to do about it, in order.
- Constraint report
- 90-day plan
- Leadership readout
What we examine
The whole engine, not just sales.
Most revenue problems start somewhere other than where they show up. So we look everywhere.
StrategyICP fit, segmentation, positioning, win/loss patterns, pricing pressure
PipelineSource mix, stage conversion, velocity, coverage quality, deal slippage
ProcessStage definitions, exit criteria, handoffs, forecast method, operating cadence
PeopleRamp time, attainment spread, hiring profile, capacity, retention risk
LeadershipCoaching rhythm, inspection habits, comp alignment, accountability
Technology + AICRM hygiene, tool usage vs. cost, data quality, automation and AI opportunities
What you get
Clarity you can act on Monday.
Everything below is yours to keep, whether or not we work together after.
Constraint report
The one or two things actually suppressing growth, the evidence behind them, and what they're costing you. Plain language, no 80-page deck.
Revenue engine scorecard
All six systems rated, with what's working, what's at risk, and what's broken.
Prioritized 90-day plan
What to fix first, who owns it, and how you'll know it's working.
Things to fix this week
The low-effort, high-impact changes we find along the way.
Live leadership session
A working session with your team, or your board, to pressure-test the findings and commit to the plan.
What we need from you
Light lift. Real access.
The diagnostic is designed to stay out of the way of running the business.
An exec sponsorOne leader who owns the outcome and joins kickoff and readout.
Read-only data accessCRM plus the last four quarters of bookings, pipeline, and headcount.
6 to 10 conversationsAbout 45 minutes each, across leadership, managers, and reps.
Honest answersEverything is confidential. NDA signed before anything is shared.
After the diagnostic
Three ways forward.
You decide. The plan is built to work with or without Krafted.
Run it yourself
Your team executes the plan. We check in at 30 and 60 days to keep it on track.
Build it together
Krafted works alongside your leaders to put the fixes in place and make them stick.
Embedded leadership
Kaleb steps in to lead the revenue org through the change while you find or grow the right long-term leader.
Questions
Before you ask.
How is this different from a sales audit?
An audit checks your sales team against a playbook. The diagnostic looks at the whole revenue engine and goes looking for the constraint, wherever it lives. Sometimes it's in sales. Often it isn't.
Our data is a mess. Is that a problem?
No. Messy data is a finding in itself. We work with what you have and the conversations fill in what the data can't tell us.
What does it cost?
A fixed fee, scoped on our first call based on your size and complexity. No hourly billing and no surprises.
Is this confidential?
Yes. We sign an NDA before any data changes hands, and interview notes are never attributed to individuals.
Remote or onsite?
Mostly remote. Onsite for kickoff or readout when it helps, especially for teams in the Kansas City area.
What if the answer is "you need a different leader"?
Then you'll hear it, with the evidence and a plan for how to handle it well. Telling you the truth is the whole point.
Start here
Stop guessing. Find the constraint.
One conversation to see if a diagnostic makes sense. If it doesn't, I'll tell you.